Privacy Policy

Last updated:

This Privacy Policy explains how Alva Naturals Ltd ("we", "us", "our"), operator of Strongflora at strongflora.shop, collects, uses, and protects your personal information in accordance with the New Zealand Privacy Act 2020 and applicable data protection legislation.

1. Information We Collect

We collect personal information you provide directly when you:

Submit an order request (name and phone number)
Complete a contact form (name, email address, message)
Contact us by phone or email

We also collect certain information automatically when you visit our website, including IP address, browser type, pages visited, and referring URL, via cookies and analytics tools subject to your consent.

2. How We Use Your Information

To process and confirm your order by telephone
To arrange delivery and payment on receipt
To respond to enquiries and provide customer support
To comply with our legal obligations
With your consent: to analyse website usage and deliver relevant advertising

3. Legal Basis for Processing

We process your personal data on the following bases under the Privacy Act 2020 and, where applicable, the GDPR:

Contract performance: processing your order and arranging delivery
Legitimate interests: customer support and fraud prevention
Consent: analytics and marketing cookies (which you may withdraw at any time)
Legal obligation: retaining records required by law

4. Sharing and Disclosure

We do not sell your personal data. We may share your information with:

Courier and logistics providers, solely to fulfil your delivery
Google LLC (for analytics and advertising services - see Section 10)
Legal authorities when required by law

5. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. All data transmissions on this website use HTTPS encryption.

6. Your Rights

Under the Privacy Act 2020 and applicable legislation, you have the right to:

Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your data (where no legal obligation requires us to retain it)
Object to or restrict certain processing
Data portability (where technically feasible)
Lodge a complaint with the Office of the Privacy Commissioner (OPC) at privacy.org.nz

To exercise your rights, contact us at info@strongflora.shop.

7. International Data Transfers

Some of our service providers (including Google) process data outside New Zealand. Where data is transferred internationally, we ensure appropriate safeguards are in place consistent with the Privacy Act 2020.

8. Data Retention

Order records are retained for seven years to comply with New Zealand tax and commercial law. Contact form submissions are retained for up to two years. Analytics data is retained per Google's standard retention settings.

9. Children's Privacy

This website is intended for adults. We do not knowingly collect personal information from individuals under 18 years of age.

10. Third-Party Services

We use the following third-party services on this website:

Google Analytics: web traffic analysis. Cookies: _ga, _gid, _gat. Subject to your analytics consent.
Google Ads Conversion Tracking & Remarketing: advertising measurement. Cookies: _gcl_au, _gcl_aw. Subject to your marketing consent.
Google Maps API: embedded map on the contact page. Subject to Google's privacy policy.
Google Consent Mode v2: consent signals are passed to Google before any measurement cookies are set.

11. Cookies

We use cookies as described in our Cookie Policy. You can manage your preferences via the cookie banner on this website.

12. Updates to This Policy

We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Continued use of the website after changes constitutes acceptance of the updated policy.

13. Contact

Alva Naturals Ltd
14 Beaumont Street, Auckland 1010, New Zealand
Email: info@strongflora.shop
Phone: +64 9 887 4231